We all naturally gravitate towards product reviews when buying unfamiliar items. It is important to remember that reviews run the gamut from legitimate critique by caring people to bogus reports designed to either boost or disparage a product or company. This USA Today article link below tells about a group of fraudulent review posts that resulted in over $350,000 in fines should remind all of us that this is big business and we need to look beyond reviews from unsubstantiated sources before making important buying decisions. Google +, HomeAdvisor, Angie's List and other sites that require membership or authentication are your best source for unbiased reviews. Be careful and good shopping!
Senior VP of Sales and Marketing
Futureguard Building Products, Inc.